South Africa’s Trusted Manufacturer of Household, Laundry & Personal Care Brands
20
years of growth
Proudly South African since 2004
Bliss Brands manufactures high-quality household detergents, laundry care, personal care and home cleaning products trusted by millions of South Africans. Proudly manufactured locally, our brands deliver quality, performance and everyday value.
Bliss Brands is a proudly South African manufacturer of household, laundry and personal care products, trusted by families across the country. Since launching our first product, MAQ washing powder, in 2004, we have grown into one of South Africa’s leading FMCG manufacturers, producing quality-driven cleaning and hygiene products for everyday households.
World-class manufacturing. Trusted household brands.
From washing powders and fabric conditioners to dishwashing liquids, household cleaners and personal hygiene products, our portfolio is designed to deliver reliable performance, quality and affordability for consumers and retail partners alike.

Manufactured in our world-class Johannesburg facilities, our products are developed with a commitment to consistent quality, innovation and local manufacturing excellence. We proudly create products that South Africans know, trust and use every day.
Our Categories
Laundry Care
Premium cleaning performance and fabric care solutions designed for everyday laundry needs.
Household Care
Trusted cleaning and hygiene solutions that clean and care for surfaces all over the home.
Personal Care
Everyday cleansing and care products designed for comfort, confidence and a superior sensorial experience.
Contact Bliss Brands
Looking to stock our household and detergent brands, explore retail opportunities, enquire about distribution, or speak to our team? Contact Bliss Brands — one of South Africa’s trusted manufacturers of household, laundry and personal care products. Our Johannesburg-based team is ready to assist.